The iconic Coca-Cola® brand is worth about $74 billion. With thousands, millions, and even billions of dollars at stake when it comes to brand recognition, most for-profit companies recognize the importance of trademarks, which protect an organization's intellectual...
Month: May 2023
Defend Your Intellectual Property: ™, ℠, or ®?
by Gammon & Grange, P.C. | May 4, 2023 | Intellectual Property
Your organization is on course to establish a powerful brand identity with the introduction of an exciting brand logo. Protecting this intellectual property asset (i.e., mark) is essential to safeguard and distinguish your position in the industry. It's therefore...
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