The iconic Coca-Cola® brand is worth about $74 billion. With thousands, millions, and even billions of dollars at stake when it comes to brand recognition, most for-profit companies recognize the importance of trademarks, which protect an organization's intellectual...
Your organization is on course to establish a powerful brand identity with the introduction of an exciting brand logo. Protecting this intellectual property asset (i.e., mark) is essential to safeguard and distinguish your position in the industry. It's therefore...
The No. 1 way to protect your intellectual property and collect copyright statutory damages is to register your work with U.S. Copyright Office as early as possible. Although registration is not required to protect your creative work (including books, music, video,...
Art or Artifice? The AI Threat to Human Authorship New guidance from the United States Copyright Office (i.e., the Office) has made it clear that the use of generative AI in a creative work could prevent a claim to copyright ownership of that work. This article...
If it feels like scammers and charlatans are hiding in every digital corner of the internet, it's because they often are. Within the past few years, deceptive practices have taken the form of trademark scams. And they're targeting creators and organizations who enact...
When you hear “Nissan”, what do you think of? A car manufacturer or computer company? Unfortunately for Nissan Motor Co., customers who visit www.nissan.com do not find a car website but a website for a small computer company based in Raleigh, NC. That’s because the...
“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Shakespeare’s poetic observation is well-taken in the world of star-crossed lovers, but it falls short in the realm of intellectual property. Your company name can make or break...
You might hear the term intellectual property thrown around quite often, but feel unsure exactly what it means. You are not alone in your uncertainty. As a business owner, it is imperative that you identify your IP and protect it to the best of your ability. What is...
As an entrepreneur, your concepts are the foundation of your livelihood, making it essential to protect your intellectual property. Defending your unique ideas and creations helps prevent financial losses and unfair competition. Types of intellectual property...
Intellectual property is a collection of intangible assets that you create for your business. This may include your business’s name, automated processes and logo designs. These unique items must be protected. There are four common kinds of intellectual property that...
